SELLO
ROJO GO
TV Animated
Spot / Cafe Sello Rojo
project
In 2024, the Colombian coffee brand Café Sello Rojo launched its new cold brew products, featuring traditional coffee and vanilla flavors. VML entrusted us with the creation of an animated world and characters for the campaign, leveraging our expertise in blending animation with live-action techniques. The final piece seamlessly combined the intricate work of the agency's live-action team with the creative vision and animation skills of Caballo Loco Studio, resulting in a visually captivating and dynamic project.
Directed by Felipe Rodríguez, Omar Galvis
Production Direction Luisa Velásquez
Art Direction Felipe Rodríguez
Animation Direction Sebastián Garcia
Cliente Sello Rojo Agencia VML Productora Creative Production CABALLO LOCO STUDIO Producer Luisa Velásquez Direction Omar Galvis, Felipe Rodriguez Storyboard Luke Valencia, Felipe Rodríguez, Sebastián García Character Layout Omar Penagos, Luke Valencia, Felipe Rodríguez Animation Gonzalo Rimoldi, Paola Gonzales CleanUp&Color Krissely Pérez, Catalina Etcheverry Comp Omar Galvis, Felipe Rodríguez VML Director Ro Díaz Productora General Andrea García Producción ejecutiva Laura Corrales, Catalina Quintero, Blanca Suárez. Asistente de dirección David Bravo Producción de campo Creative Production Director de fotografía Comanche Vergara Gaffer Julian Bohorquez Dirección de Arte César Maya Vestuario Alejandra Ruiz Casting Ro Díaz by PIAP Manejo de Producto Andrea García Animación 2D y 3D Caballo Loco Postproducción y color Creative Production / Leonardo Vargas Dirección de sonido Creative Production / Álvaro Henado Agencia VML Director de cuenta Juan Ricardo Martínez Ejecutiva de cuenta Natalia Montoya Creativos Juan Cardenas, Daniel Rios